East Coast Filters

East Coast Filters is a Long Island distributor of air filters, final and HEPA filters, and V-belts, based in Commack, NY and serving HVAC contractors, commercial property managers, healthcare facilities, and schools across Long Island, NYC, and the tri-state area. TWT designed and built a new B2B website that positions them as "the Long Island filter house" — local stock, fast will-call and delivery, and a real person on the phone — clearly set apart from the generic distributor templates their competitors run.

The site is organized around clear hub pages for Products, Services, and Industries, plus About and Contact, all built on WordPress with the Bricks builder so the client can edit their own copy. The centerpiece is a custom Order Form: a guided three-step tool that lets contractors build a filter and belt order with sizes, MERV ratings, per-job tagging, file attachments, and save-for-later, then routes it straight to the counter.

The Challenge

The client's previous site was a shallow, dated WordPress install that looked like every other filter distributor and did little more than list a handful of product categories. It gave contractors no practical way to place the detailed, multi-line, multi-job orders that are the reality of commercial filter supply, so ordering still happened entirely by phone and email. The brand's real advantages — local stock, job tagging, and same-day will-call — never came through.

Our Approach

TWT rebuilt the site on WordPress and Bricks with a custom design drawn from the client's brand, and engineered a bespoke Order Form as the hook: a three-step wizard with dependent size and MERV dropdowns, custom-size handling, per-line job tagging, delivery-versus-pickup options, file upload, autosave and save-for-later, and email routing to an editable sales inbox with stored order records in the admin. Everything is native and client-editable in Bricks, backed by LocalBusiness schema, per-page SEO, and 301 redirects that carry the old site's search rankings over to the new URLs.

Results

The launched site gives East Coast Filters a modern, fully mobile-friendly presence that reflects how they actually work, and turns their standout services — job tagging, scheduled delivery, and will-call — into a self-serve ordering experience instead of a phone call. The custom Order Form captures complete, tagged orders with no account required, and the whole site is editable by the client without touching code. TWT handled the full build, content migration, SEO preservation, and the move onto the client's own SiteGround hosting.

Project Screenshots

Project Details

Client

East Coast Filters

Category

WordPress

Year

2026

Tech Stack

WordPress Bricks Builder PHP JavaScript MySQL HTML/CSS

Live Site

eastcoastfilters.com →