Unique Risk Management

Unique Risk Management

Unique Risk Management and Insurance Services is a commercial insurance brokerage serving contractors and trades across California, Florida, Minnesota, Utah, and New Jersey. Licensed since 2007 and operating from offices in Mission Viejo, CA and Port St Lucie, FL, they position themselves as risk advisors rather than order-takers — the broker who can actually explain your experience modification rating instead of just quoting a renewal.

TWT designed and built a new WordPress site organized around two ideas: the six coverage lines they write, and a Contractor Resource Center that earns search traffic on the questions contractors actually ask. The Resource Center is a structured knowledge library rather than a blog, built as a custom post type with its own taxonomy, three pillar pages, and cluster articles that cross-link back to the pillar they belong to.

The flagship Workers' Compensation pillar carries a sticky table of contents with scroll-spy, an interactive premium formula breakdown, side-by-side credit and debit X-Mod comparison cards, and an FAQ module — all built as native, client-editable components rather than one-off page code. Two gated downloads, an EMR whitepaper and a Workers' Comp scorecard, capture leads directly into FluentCRM with per-asset tagging and optional marketing consent.

The Challenge

The client's previous site ran on Hostinger's Website Builder — a closed platform with no export path, meaning the existing content and design were unrecoverable once it was torn down. More importantly, the site was a generic template that looked like every other insurance agency and did nothing with the firm's real differentiator: deep workers' compensation and experience-modification expertise that contractors search for by name. The client was explicit that they did not want another templated build. They supplied two fully hand-coded reference pages with a defined design system — a blueprint-grid motif, a tightly constrained red accent, custom tick dividers and card treatments — and needed that system reproduced natively in WordPress so the remaining pages would inherit it without further design work.

Our Approach

TWT rebuilt the design system as WordPress globals and reusable Elementor components rather than porting the reference HTML, so every page draws from the same tokens, type scale, and component library. The red accent is constrained at the global level specifically so it cannot creep into headings or icons as pages are added later. The Resource Center was registered in code as a custom post type and taxonomy inside a site-specific plugin, so it survives theme changes and stays version-controlled. Forms are one reusable component in three field sets, with entry storage, MX-validated email, per-asset CRM tagging, and gated downloads that deliver both on-screen and by email from a single submission. Before anything was changed, the entire old site was crawled and archived — every page, image, script and full-resolution asset — since the platform offered no export. Launch included a complete 301 redirect map from the old URLs, Rank Math per-page SEO fields, and an XML sitemap.

Results

The site launched on the client's own hosting with every legacy URL redirected to its new equivalent, so the search history built up under the old platform carried across intact. The Resource Center gives the firm a publishing surface for the workers' compensation and certificate-of-insurance topics their customers actually search, with the pillar-and-cluster structure already in place for articles to be added over time. Because the design system lives in globals and reusable components, the client can publish new articles and pages that inherit the design without a developer, and every page — including the pillar pages and their custom components — is editable in Elementor. TWT handled the full scope: the pre-launch archive of the unexportable original, the design system build, the Resource Center architecture, the forms and CRM wiring, the SEO migration, and the DNS cutover onto permanent hosting.

Unique Risk Management screenshot
Unique Risk Management screenshot
Unique Risk Management screenshot
Client
Unique Risk Management and Insurance Services
Category
WordPress
Year
2026
Tech Stack
WordPress Elementor Hello Elementor Child Theme ACF Fluent Forms FluentCRM Rank Math PHP MySQL HTML/CSS JavaScript
Live Site
uniquerisk.com →
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